The direction for the 2025 Spring Collection (rugs & pillows) launch consisted of a mix of florals, digitopia, and English gardenesque themes.

In the high level moodboard I explored how these themes could come together visually to create a cohesive look for the launch. Little squares consisting of solid colors, floral imagery, and close up rug texture imagery to mimic pixels for that digitopia theme. Blurred and pixelated background floral imagery. Detail shots of rugs to show off the new products. And I also explored a lockup in which some of the typography included little leaf details while still keeping consistent with the Ruggable typography branding. I illustrated a variety of florals and vines that could be used during asset creation and paired dark sage and periwinkle colors along with two of our core brand beige colors.

As the Black Friday Cyber Monday sale is the biggest Ruggable promotion, I explored bright and bold colors and typography sizes to help the sale be more flashy and attention grabbing. Since there are more assets than usual created for this promotion, I explored how to distinguish Black Friday styling from Cyber Monday styling. Both consisted of some of the same colors but with different usage rules. Black Friday styling consisted of black and dark sage color floods with pops of neon, lemon water, and beige. Cyber Monday/Cyber Week styling consisted of neon color floods as well as neon gradient color floods with pops of black typography and icon illustrations. Both included a lot of movement including mini rotating badges, ticking banners, and gifing elements across assets.

A Ruggable rug collection launch in collaboration with British interior designer Matthew Williamson. The moodboard and style guide lean into the use of room imagery since we’d be receiving photoshoot images taken in his home, as well as close up rug shots examples to keep the focus on the rug product. I created a vertical and horizontal lockup to indicate the collaboration across assets. Lastly, I included a sun illustration in the style guide since Matthew Williamson heavily uses sun imagery and shapes across his work.

A wide range of emails I created during my time as an email graphic designer at Ruggable. Examples include emails from promotions, evergreen content, and product launches.

Premium Denim Jeans and Apparel

2019

Type of Projects: Photo editing and retouching, look book layouts, store window clings/posters, in store images, social media content, web banners, and event invites.

Objective: Work closely with PR/Marketing, eComm, Sales and Merch teams. Use company brand standards to integrate typographic, photographic, and illustrative elements into marketing collateral.

2017 School Assignment + Self Study

Type of Project: Commercial/Product Photography

Objective: Choose a brand or type of product and create a series of images for a lookbook that explores the brand identity.

*Depicted candles belong to Signature Soy™